Choosing a backpack is always SO MUCH FUN for my kids – and me :). This roundup is fresh for 2023 and has a ton of picks for kids of all ages. Keep scrolling for a whole rainbow of backpacks!

Hopefully this post makes it easy to find the perfect backpack for your child :). This carefully curated collection of the best backpacks for kids in 2023 has TONS of stylish & functional options. Whether your child loves vibrant colors, prefers a more minimalist look, or needs a backpack for specific activities, I’ve got you covered!

Of course, remember to consider your child’s unique needs and preferences when choosing a backpack. From ergonomic designs to smart storage compartments, ensure that the backpack you choose not only looks great but also provides the necessary comfort and functionality.

Take a peek at my top picks for the best backpacks for kids in 2023 and find the perfect one that suits your child’s individual style and needs. Happy backpack shopping!

Here are my back-to-school must-haves + my FREE back-to-school printable :).

Kids’ Backpacks: Shop the Rainbow

When it comes to kids’ backpacks, the more colors, the better! Kids love expressing themselves through vibrant hues, and we’ve got a wide range of options to choose from. Let’s dive into the rainbow and explore the different color categories of backpacks.

Pink & Purple Backpacks

These pink and purple backpacks are FUN! My top picks always feature spacious compartments, adjustable straps, and fun embellishments. They are both stylish and functional, ensuring your child can carry all their essentials with ease and in style.

blush pink backpack from pottery barn kids // pink metallic hearts backpack from pottery barn kids // pink ballerina simple modern toddler backpack // pink multicolor trailmaker backpack from amazon // pink sunshine and rainbows laptop backpack from walmart // pink rainbow unicorn cat & jack backpack from target

pink and white confetti backpack from old navy // pink all in motion sporty backpack from target // hot pink quilted backpack from gap // hot pink 90s backpack from amazon // pink colorblock marvel avengers backpack // pink and purple dinosaurs lightweight backpack from amazon

pink marble mountains backpack from jansport // pink ombre rainbow sparkle glitter backpack from pottery barn kids // pink and blue gradient adidas backpack // purple multicolor metallic classmate medium backpack from lands’ end // purple laptop backpack from ll bean // purple moonshadow elkin backpack from gap

purple big student backpack from jansport // lavender aqua ombre sparkle glitter backpack from pottery barn kids // purple unicorn cat & jack backpack from target // purple aqua rainbow watercolor backpack from pottery barn kids // purple floral blooms backpack from pottery barn kids // purple waves vegan leather simple modern backpack

Red & Orange & Yellow Backpacks

For the kids who love to stand out, red, orange, and yellow backpacks are the way to go. These bold and energetic colors are sure to catch everyone’s attention. Whether your child is heading to school or going on a weekend adventure, these backpacks will make a statement – and they’ll be easy to spot :).

deep red main campus backpack from jansport // dark red harry potter hogwarts backpack from pottery barn teen // bright red deluxe book pack from ll bean // red disney pixar cars lightning mcqueen simple modern toddler backpack // red minnie mouse disney recycled backpack from gap // bright red retro backpack from jansport

red orange hexagon gamer backpack from pottery barn teen // orange and black adidas sports backpack // burnt orange elkin backpack from gap // orange digital camo classmate large backpack from lands’ end // orange carhartt laptop backpack // orange and black camo classmate medium backpack from lands’ end

peach orange big student backpack from jansport // orange laptop backpack from jansport // mustard yellow fjall raven backpack // yellow gold lightweight backpack from amazon // golden sunflower techpack large backpack from lands’ end // orange disney winnie the pooh simple modern toddler backpack

bright yellow with flowers retro backpack from jansport // mustard yellow floral art class backpack from target // light yellow laptop backpack from jansport // yellow colorblock backpack from crate & barrel // yellow rainbow backpack from old navy

Green Backpacks

If your child has a love for nature and all things outdoors, dinosaurs, or gaming, green backpacks are a fab choice. Let your little adventurer explore school with confidence and style.

mint green casual backpack from amazon // light green daisy cat & jack backpack from target // green cool student backpack from jansport // green mandalorian grogu small backpack from target // green multicolor watercolor print comfort carry laptop backpack from ll bean

bright mint green deluxe book pack from ll bean // green with flowers and feathers junior original book pack from ll bean // green dinosaur cat & jack backpack from target // green neon hyperdrive backpack from pottery barn teen // green and blue dino camo cat & jack backpack from target

green mountaintop backpack from amazon // green water camo deluxe book pack from ll bean // green and brown camo explorer backpack from ll bean // dark green camo trailmaker backpack from walmart // deep brown green camo port authority xtreme backpack from target

Blue Backpacks

Blue backpacks are a classic choice for boys and girls! Both calming and versatile, blues are a popular option for kids of all ages. With spacious compartments and comfortable padding, these backpacks are perfect for everyday use.

teal blue with gold splatter artsy adaptive backpack from pottery barn teen // aqua blue mermaid bentgo backpack with insulated lunch compartment // teal blue backpack with sketch hearts from old navy // light blue stripe recycled backpack from pottery barn teen // navy blue with white flowers recycled backpack from pottery barn teen

blue floral camilla recycled backpack from pottery barn teen // blue palm print deluxe book pack from ll bean // blue disney characters print backpack from target // blue mountaintop backpack from amazon // navy blue with white dinosaurs backpack from amazon

navy blue starry skies original book pack from ll bean // blue multicolor trailmaker backpack from amazon // blue drip paint glow-in-the-dark backpack from pottery barn teen // navy blue and lime green backpack from amazon // navy blue avengers captain america shield simple modern backpack // navy blue classmate medium backpack from lands’ end

blue and orange explorer backpack from ll bean // blue and orange sports bentgo backpack with insulated lunch compartment // surf blue and orange reebok backpack // blue gray camo glow-in-the-dark backpack from pottery barn kids // navy dino bones glow-in-the-dark backpack from pottery barn kids // blue cove shark laptop backpack from walmart

Black & Gray Backpacks

For those who prefer a more understated and versatile option, black and gray backpacks are the way to go. These timeless colors never go out of style and can easily match any outfit or occasion. Our top picks in this category feature sleek designs and multiple compartments for organization. These backpacks are perfect for school and for sports.

black lands’ end classmate backpack // black digital camo lands’ end classmate backpack // ultimate gray galaxy lands’ end kids tech backpack // black and red dimensions backpack from amazon // black trailmaker backpack with red accents from amazon

black gap elkin backpack // dark charcoal port authority backpack from target // black glow-in-the-dark minecraft backpack from pottery barn teen // black camo fortnite backpack with blue accents from target // black with gold butterflies gap backpack

black with checkered straps backpack from old navy // black iridescent pokemon backpack from target // black marvel print backpack from gap // black with color logo adidas creator 2 backpack // gray camo with lime green adidas creator 2 backpack

heathered gray jansport cool student backpack // gray brown camo backpack from old navy // black gray and gold marble backpack from amazon // cool gray with red accent backpack from ll bean

Cream & White Backpacks

Cream and white backpacks exude a sense of sophistication. These soft and neutral colors are perfect for those who prefer a more minimalist and refined look. Don’t forget to spray them with THIS if they’re nylon or canvas.

cream beige corduroy backpack // cream oatmeal calpak luka laptop backpack // cream metallic rainbow animal print backpack from gap // beige white solid casual backpack from walmart // cream with white lace accent backpack from pottery barn teen // sand beige adidas backpack with pastel classic horizontal three stripes

cream sherpa backpack from pottery barn kids // cream with gold polka dots unicorn backpack from gap // off-white retro backpack from jansport // cream and tan paint splatter sporty backpack from target // whitecap gray herschel heritage backpack

white pockets backpack from walmart // white with rose gold accents adidas classic 3-stripes backpack // white backpack with bottle side pockets from amazon // white tutti frutti backpack from minted // white jordan air patrol backpack

white and gray marble backpack // white and black under armour hustle backpack // white and black check old school vans backpack // white with black sketch diy color me jansport backpack // white with black treat sketch large capacity backpack from jansport // white and black minimal floral backpack with brown accents from minted

Clear Backpacks

Clear backpacks have gained popularity in recent years due to their practicality and security features, with some schools even making them a requirement. These transparent backpacks allow for easy visibility of contents, making them ideal for school events and travel. These featured clear backpacks are made from durable materials, equipped with comfortable straps, and some even come with detachable pouches for added convenience. Say goodbye to rummaging through bags and hello to effortless organization. Bonus – they’re CUTE!!!

clear trailmaker backpack with black trim from target // eastport clear backpack with black trim from walmart // port authority clear backpack with black trim from target // under armour clear gray backpack // eastport clear water camo black trim backpack with pencil case

clear backpack with silver trim from amazon // clear backpack with navy trim from pottery barn kids // clear backpack with blue trim from amazon // clear backpack with purple palm accent from walmart // clear backpack with green minecraft detail

clear backpack with teal accent from hurley // clear backpack with aqua colorblock accent // clear backpack with neon yellow trim // gold clear backpack from target // clear backpack with pink ombre rainbow accent from walmart

clear backpack with purple colorblock accent // eastport clear blush purple trim backpack with pencil case // clear backpack with pink rainbow detail from pottery barn kids // clear backpack with hot pink trim // clear backpack with red trim

Which is your favorite backpack? 

Pin The Rainbow of Backpacks